Our vision for Dubai Parks and Resorts is that it will become a premier year-round global entertainment destination, catering to a wide variety of visitor segments from the Middle East, the Indian sub-continent and globally by offering world-class and varied attractions based on an exclusive portfolio of globally-recognised licenced brands. We aim to create a high growth, high return, family entertainment business based on internationally-recognised brands with long-term appeal.
The Project is currently anticipated to be complete by the end of the third quarter of 2016 and the total estimated number of visits in the first full year of operation in 2017 is approximately 6.7 million, with significant growth expected over the following five-year period.
In the short-term, our strategy is to focus on completing the construction of the Project and ensuring the implementation of an effective public relations and marketing strategy.
Once Dubai Parks and Resorts is operational, which we currently anticipate will be by the end of the third quarter of 2016, we expect to focus on operational excellence (particularly in terms of the customer experience and safety) and to deliver additional growth following the opening and stabilisation of visitor numbers by:
In the medium- to longer-term, we aim to further develop Dubai Parks and Resorts through a number of initiatives, including: