New staff fund is in line with the UAE’s National Charter for Happiness and Positivity
Dubai Parks and Resorts, set to be the region’s largest integrated theme park destination on its opening in October 2016, has launched an employee Happiness Fund, in line with the UAE’s National Charter for Happiness and Positivity. The unique concept will provide grants for Dubai Parks and Resorts staff to improve their life and positivity.
The Happiness Fund will be funded by Dubai Parks and Resorts employees through voluntary contributions and will provide grants to staff during major life events such as, celebrating a new arrival, starting a new life or needing support for adverse health.
A Happiness Committee, comprising Dubai Parks and Resorts personnel, will be formed to measure and review the happiness quotient of their colleagues and guests to the destination alike, to ensure that every moment is amazing.
Raed Kajoor Al Nuaimi, Chief Executive Officer at Dubai Parks and Resorts, said: “The recent decision by the UAE to introduce initiatives that promote happiness and positivity for all residents will have a significant impact on society as a whole.
“The National Programme of Happiness and Positivity, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum and built on three pillars, establishes an innovative institutional and government system to invest in individual’s happiness and positivity, which in turn will boost productivity and innovation. We are in the business of fun, so it is extremely important for all of our employees to ensure that every interaction with a consumer is a happy and fun moment. Dubai Parks and Resorts new Happiness Fund will be funded by employees for employees and will provide our entire staff with access to the fund to improve their happiness.”
Other Dubai Parks and Resorts company initiatives aimed at boosting employee happiness include an internal Gemba team (meaning ‘the real place’ in Japanese) with the vision to simply bring people together. Since its launch in early 2015, the Gemba team organises team building events, hosts an annual National Day Awareness, and sponsors employees for activities such as the Dubai Marathon.
The UAE has been ranked the happiest Arab country in the world since 2012, according to the United Nations World Happiness Report.
In March, His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, launched the UAE National Charter for Happiness and Positivity, designed to unite the UAE community. The National Happiness and Positivity Programme includes three pillars; include happiness and positivity in government policies and services, instil values of happiness and positivity as a lifestyle in the UAE, develop tools to measure happiness in the community. The move follows the formation of a UAE Ministry of Happiness in February.
Dubai Parks and Resorts will feature motiongate™ Dubai – a movie based theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate as well as the region’s first LEGOLAND® Park and a LEGOLAND® Water Park. Committed to bringing together the best of the East and West, Dubai Parks and Resorts will also feature Bollywood Parks™ Dubai, the first theme park based on the sights and sounds of Bollywood. The entire destination will be connected by Riverland™ Dubai – a retail, dining and entertainment walkway and guests can stay at the Lapita™ Hotel, a Polynesian-themed resort catering to families.
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Dubai Parks and Resorts PJSC (DFM: DUBAIPARKS), is set to be the region’s largest integrated theme park destination comprising three theme parks: motiongate™ Dubai, a movie inspired theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate; Bollywood Parks™ Dubai, the first theme park based on the sights and sounds of Bollywood; as well as LEGOLAND® Dubai, a unique, interactive theme park for families which will bring the well-known LEGO® brick to life in a playful learning environment; and LEGOLAND® Water Park, the region’s first water park catering to families with children 2-12.
The entire destination will be connected by Riverland™ Dubai – a retail, dining and entertainment walkway located at the heart of the destination and guests can stay at the Lapita™ Hotel, a Polynesian-themed resort catering to families, which will be managed by the Marriott Group.
Set to open in October this year, the AED 10.5 billion development is spread across 25 million square feet of land located on Sheikh Zayed Road in Dubai opposite the Palm Jebel Ali. 6.7 million ticketed visits are projected for 2017, the first full year of operation.
For further information please contact:
Sameh Hamtini / Claire Ferris Lay ASDA’A Burson-Marsteller Email: [email protected] / [email protected] T: +971 4 4507600
