Presented ‘Most Exclusive Leisure Product’ Award at OTM 2016, India’s biggest travel trade show
Dubai Parks and Resorts, set to be the region’s largest integrated theme park destination on its opening in October 2016, has been awarded ‘The Most Exclusive Leisure Product’ Award at OTM 2016, India’s biggest travel trade show.
The award, which recognised Dubai Parks and Resorts as a unique attraction that showcases the very best from East to West, is the destination’s first international award. According to OTM, India is expected to account for 50 million outbound tourists by 2020 while nearly half of all overseas travelers currently come from Mumbai. Dubai attracted over 1.6m tourists from India in 2015, a 24% growth from the previous year, according to Dubai’s Department of Tourism and Commerce Marketing (DTCM). Dubai Parks and Resorts participation in OTM 2016 was reflective of the importance of this source market.
The UAE was, this year, the largest exhibitor at OTM 2016 with all seven emirates participating in in the show for the first time. The three-day show, which attracts more than 2,500 participants from 70 countries, is India’s only travel event focused on outbound travel, which accounts for 15 million outbound travelers annually, according to OTM.
Vinit Shah, Chief Destination Management Officer, Dubai Parks and Resorts, said: “It is an honour to receive our first international award – a true testament to the excitement that is building in the lead-up to our launch in October. With the first Bollywood theme park in the world, we believe we have built a unique destination that is able to tap into the success of the Bollywood industry across the world, particularly fans in India. This is in addition to the other offerings from motiongate™ Dubai, LEGOLAND® Dubai and the LEGOLAND® Water Park who are sure to suit the tastes of all ages and nationalities.”
Committed to bringing together the best of the East and West, Dubai Parks and Resorts will feature Bollywood Parks™ Dubai, the first theme park based on the sights and sounds of Bollywood. Visitors will experience bold action, colourful story-telling and captivating dance sequences inspired by nine popular films: Rock On!!, Don, Lagaan, Sholay, Dabangg, Mughal-e-Azam, Zindagi Na Milegi Dobara, RA.One and Krrish. During the day, the park will have up to 30 live shows across five stages as well as the 850-seat Rajmahal Theatre and Rock On!! Restaurant.
Dubai Parks and Resorts will also feature motiongate™ Dubai – a movie based theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate as well as the region’s first LEGOLAND® Park and a LEGOLAND® Water Park. The entire destination will be connected by Riverland™ Dubai – a retail, dining and entertainment walkway and guests can stay at the Lapita™ Hotel, a Polynesian-themed resort catering to families.
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Dubai Parks and Resorts PJSC (DFM: DUBAIPARKS), is set to be the region’s largest integrated theme park destination comprising three theme parks: motiongate™ Dubai, a movie inspired theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate; Bollywood Parks™ Dubai, the first theme park based on the sights and sounds of Bollywood; as well as LEGOLAND® Dubai, a unique, interactive theme park for families which will bring the well-known LEGO® brick to life in a playful learning environment; and LEGOLAND® Water Park, the region’s first water park catering to families with children 2-12.
The entire destination will be connected by Riverland™ Dubai – a retail, dining and entertainment walkway located at the heart of the destination and guests can stay at the Lapita™ Hotel, a Polynesian-themed resort catering to families, which will be managed by the Marriott Group.
Set to open in October this year, the AED 10.5 billion development is spread across 25 million square feet of land located on Sheikh Zayed Road in Dubai opposite the Palm Jebel Ali. 6.7 million ticketed visits are projected for 2017, the first full year of operation.
For further information please contact: Sameh Hamtini / Claire Ferris Lay ASDA’A Burson-Marsteller Email: [email protected] / [email protected] T: +971 4 4507600
