Dubai Parks and Resorts LLC, a Meraas Holding company, today announced the appointment of Parques Reunidos, one of the leading and fastest-growing leisure park operator in the world, as park operators for motiongate™ Dubai and Bollywood Parks™ Dubai, taking shape at the emirate’s newest leisure and entertainment destination.
The agreement, which marks Parques Reunidos’ foray into the Middle East, was announced on the sidelines of the World Travel Market, the leading global event for the travel industry in London in November this year. As part of a management contract, Parques Reunidos will operate and manage two of the key components at the mega entertainment hub.
Parques Reunidos is an international Madrid-based entertainment operator that manages 54 theme and amusement parks, water parks, zoological and marine life parks around the world, primarily across Europe and the US.
Raed Al Nuaimi, CEO of Dubai Parks and Resorts LLC, said: “motiongate™ Dubai and Bollywood Parks™ Dubai are unique projects that will alter the entertainment landscape of the region. We have partnered with the best in the business to run these themed destination parks. Parques Reunidos has years of expertise in global theme park operations that we hope to leverage to recreate the glory and splendor of Hollywood and Bollywood movies in an interactive form to enthrall visitors.”
Yann Caillère, CEO of Parques Reunidos, said: “We are very pleased to join hands with Dubai Parks and Resorts and oversee the operations at its unique evolving theme based entertainment destinations. The Middle East region offers exciting prospects for the leisure and entertainment industry, and we have been planning our regional foray for some time now.
“As part of our growth strategy, Parques Reunidos is always on the lookout for assets that allow the Group to reinforce its position in the market and, for that, we look for strong partnerships in management contracts. Dubai Parks and Resorts LLC is the perfect partner for this new phase Parques Reunidos begins in the Middle East. As our first venture in the Middle East, Dubai Parks and Resorts holds a special place in our hearts and is an important step in our phased expansion strategy into growing markets. We are fully aware of the unique status and popularity that motiongate™ Dubai and Bollywood Parks™ Dubai will enjoy once they open doors to the region’s fun-loving public, and we will work hard to enhance the value offerings of these brands.”
Featuring four unique zones, motiongate™ Dubai is set to take visitors on a cinematic journey of discovery, bringing to life some of the most recognizable Hollywood icons from the big screen. The park will leverage latest-in-technology attractions and new-generation rides to offer a unique, high-value entertainment experience. motiongate™ Dubai is spread across an area of four million sq ft within Dubai Parks and Resorts.
Bollywood Parks™ Dubai is a first-of-its-kind entertainment destination that will showcase the authentic Indian movie experience in an interactive format. Spread over a total area of three million square feet the theme park will host five movie themed areas featuring content developed in partnership with Mumbai’s major film studios. Five themed zones such as ‘Mumbai Chowk’, ‘Bollywood Film Studios, ‘Hall Of Heroes’, ‘Royal Plaza’ and Rustic Ravine’ will capture the kaleidoscope of color, emotion, music and visuals. The destination hotspot will also run an ongoing site-wide live entertainment fixture combining dance performances, character interactions and street theatre to keep guests energized and engaged.
Dubai Parks and Resorts unveiled the blueprint of the mega leisure and entertainment destination in September 2014. The development will comprise Bollywood Parks™ Dubai, LEGOLAND® Dubai and motiongate™ Dubai. The project will also host Lapita Hotel, a Polynesian themed family hotel. Strategically located in Jebel Ali between Dubai and Abu Dhabi, the mega project is slated for completion in 2016.
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Dubai Parks and Resorts LLC is a Meraas Holding company established in September 2014 to bring to life the leadership’s vision of positioning Dubai as a formidable global tourist destination. The company is developing Phase 1 of Dubai Parks and Resorts which comprises three theme parks – motiongate™ Dubai, Bollywood Parks™ Dubai and LEGOLAND® Dubai. It will also feature Riverpark – a grand entrance plaza and Lapita, a themed family hotel. Located in Jebel Ali close to the world class international airports, Phase 1 is set for completion in 2016. Offering new heights in experiential entertainment through an inspired concept, Dubai Parks and Resorts brings the best of the entertainment industry from the East and the West.The project is designed to draw five million visitors in its first year of operations, serving the regions within a four hour flying distance from Dubai. Dubai Parks and Resorts LLC is set to generate thousands of jobs and economic benefits, and position the UAE as a catalyst for the expansion of the global entertainment industry.
For further information, please contact: Sameh Hamtini / Sarah Jackson ASDA’A Burson-Marsteller Email: [email protected] / [email protected] T: +971 4 4507600
